A funnel system is a marketing strategy where a business is systematically selecting new incoming leads by placing them through targeted systems in hopes of having the best potential of converting.
Funnel systems seem far more complicated than they actually are. Once you get them setup and automated, they will save you incredible amounts of time, energy and hair pulling.
A successful funnel system will be incredibly easy for the target market to follow where they may not even realize they have been put into a funnel system.
The funnel system will consist of the following parts:
- Traffic Source
- Landing Page (#1)
- Product/Service (Landing Page #2)
- Email (#3)
See the example below that I found from Full Circle Insights.
They have the initial traffic source as a Facebook ad that is sponsored with a call to action for me to download a free cheat sheet. I clicked on the "Download" button. This then took me to a landing page for me to fill in my name and email. I then received an email that has a link in it that took me to another landing page with the cheat sheet I signed up to get.
You can follow this system with pretty much anything.
To get training on funnel systems, look below at our classes and training programs. You will get walkthroughs, downloads, templates, and copy/paste verbiage to use for your own funnel systems.
Here are top takeaways for funnel systems you should keep in mind (provided by Petovera):
One step leads into another, everything is connected, nothing in your sales process should be an “island.” you can also remember this lesson as “All roads lead to Rome… and all webpageslead to a purchase.
Social proof – If you don’t have a spreadsheet to help you keep track of testimonials, awards, and other “positive stuff” that other people are saying about your brand, go ahead and set that up now. Every single sales funnel here emphasized their social proof in one way or another. Why? Because people are more likely to trust other “real” people rather than some lessor known brand.
Simplicity – Most of these funnels are only 2-3 steps before a customers get to the point where they have made a purchase or are actively benefiting from using the product on a free trial basis.
Free – A majority of the examples here, like CrazyEgg, offer free trials on their products. Some require a credit card, others do not. People like free trials because often it’s hard to tell if a product suits your needs until you get your hands on it.
Email list – Many of the sales funnel examples here focus on increasing email list opt-ins. Why? Because email is the highest converting marketing channel and it’s an easy, inexpensive way to follow-up with would-be customers.
Retargeting – Several of the examples here use retargeting because it’s a relevant, cost-effective way to draw visitors back to your website until they convert.
“Smart” funnel tactics – Check out CrazyEgg and Saber Blast. Examples of “smart” tactics include a sales funnel that “remembers” where you left-off and automated email follow-up.
Internet Marketing